Starbucks CEO Kevin Johnson commits the company to a digital third place, as its marketing chief outlines using blockchain, Web3 and NFTs for loyalty.

Millennium Hotels and Resorts launched M Social Decentraland on May 5, 2022, becoming the first hospitality group to run a hotel in the metaverse.

Ethereum Worlds, a high-end metaverse community built around two identical Ethereum Towers, is selling 4,388 apartments owned through access card NFTs.

StarryNift, a metaverse co-creation platform, raised $10 million in a pre-Series-A round led by Susquehanna, with Binance Labs, to build Starryverse.

Meta Festival 2022, produced by DEPT and JOURNEE, opens June 28 in the Metapolis virtual world with 24 hours of talks from Web3 innovators and big brands.