EssilorLuxottica and Meta said Ray-Ban Meta and Oakley Meta AI GLASSES go on SALE in Thailand from October 20, 2026. Meta AI will also answer in THAI. The pair framed the LAUNCH as another step toward everyday wearable AI after millions of units SHIPPED worldwide.
What Ships in Thailand
According to the Bangkok Post and local coverage from TECHMX, the Ray-Ban Meta RANGE includes Gen 3 frames in Wayfarer, Aviator, and Zena styles, plus Gen 2 Blayzer Optics and Scriber Optics for prescription buyers. Buyers can ASK about what they SEE, play MUSIC, take CALLS, TRANSLATE conversations, SEND messages, and CAPTURE photos or video hands-free.
Oakley Meta splits into two PERFORMANCE SKUs. HSTN (Gen 2) carries a 3K CAMERA and IPX4 water resistance. Vanguard (Gen 2), aimed at RUNNING and CYCLING, pairs a 12-megapixel ultra-wide CAMERA with IP67 dust and water resistance and hooks into fitness apps such as Strava and Garmin.
Suggested Prices
Suggested entry PRICING, as reported by Bangkok Post:
- Oakley Meta HSTN — 16,290 THB
- Ray-Ban Meta (Gen 3) — 16,790 THB
- Ray-Ban Meta Optics (Gen 2) — 17,490 THB
- Oakley Meta Vanguard — 20,390 THB
Retail is NATIONWIDE through authorized Ray-Ban and Oakley DEALERS, not a single online-only DROP. Meta Facebook Thailand country director Prae Dumrongmongcolgul said the company wants personal SUPERINTELLIGENCE closer to people in Thailand. EssilorLuxottica Thailand’s local manager, quoted by TECHMX, stressed HANDS-FREE CAPTURE plus real-time FITNESS tracking across sun and prescription OPTIONS.
Context and Caveats
The announcement does NOT name Ray-Ban Meta Audio or Meta Ray-Ban Display for the Thai WAVE, and it does NOT give a unit TARGET for the market. Bangkok Post notes PRIVACY PUSHBACK elsewhere—court BANS in some venues and Norway’s planned public-space RESTRICTIONS—without claiming those rules apply in Thailand. For readers tracking Meta’s glasses PUSH after Connect 2026, this is a DISTRIBUTION story: new LANGUAGE support, new SHELVES, and four PRICE points starting just above 16,000 baht.
Sources: Bangkok Post; TECHMX; Bangkok Post on X.