Meta is PUSHING Ray-Ban Meta deeper into India on October 1. In a company newsroom post, Meta named Bollywood star Ranveer Singh as the FIRST India Brand Ambassador for Ray-Ban and Ray-Ban Meta, tying the “Frame Your True Self” campaign to the LOCAL launch of Ray-Ban Meta (Gen 3).
That is MARKET expansion news, not another CES mockup. Singh’s appointment marks Meta’s first dedicated India ambassadorship for the Ray-Ban Meta line, pairing a high-visibility entertainment figure with the brand’s push to normalize CAMERA-EQUIPPED AI glasses as EVERYDAY eyewear rather than niche wearables.
Gen 3 Lands in India from INR 44,300
Ray-Ban Meta (Gen 3) is NOW available in India through meta.com, in.rayban.com, consumer electronics retailers, and leading optical channels, with prices STARTING at INR 44,300. Meta pitches a SLIMMER design, longer battery life, and a CUSTOMIZABLE action button for instant Meta AI access — a clear BET on hands-free habits over phone-first routines.
The HARDWARE package is familiar from Meta Connect: up to NINE hours of battery (an hour more than Gen 2), professional-adjustable temple tips, a 6-mic array Meta says cuts more than 90% of background noise, a 12 MP camera with 3K Ultra HD video, and the usual recording LED. Shoppers get 27 color and lens combinations across Aviator, Zena, and Wayfarer, plus a LIMITED-EDITION Aviator tied to the silhouette’s 90th anniversary.
Meta Audio and Muse Still on Deck
Meta also REPEATED two soft launches that matter for the broader AI-glasses stack. Ray-Ban Meta Audio — the company’s FIRST camera-free AI glasses — is “coming soon” at about 43 grams, with up to 12 hours on-device and another 48 hours from the charging case. Separately, Meta says Muse, its personal AI agent, will REACH the glasses in the coming months with NAME activation and LOOK-to-act context for shelf tags, flyers, and lists.
For Metaverse Watcher readers, the India beat is the DISTINCT angle TODAY: a TIMED retail open plus a celebrity DISTRIBUTION play, separate from Samsung’s November Android XR Intelligent Eyewear window and from Gulf XR retail deals already covered on this site. The product stack is GLOBAL; the ambassadorship and INR pricing are the LOCAL story that MATTERS for October 1.
Sources: Meta Newsroom — Ranveer Singh / India Ray-Ban Meta; Meta — Ray-Ban Meta Audio and Gen 3 styles; meta.com.