RayNeo put official MSRPs on the iO and GT lines today as retail opened and the company staged its first international hands-on at IFA 2026 in Berlin. The September 4 PR Newswire release is the first RayNeo sheet that prints sticker prices for all three SKUs—numbers earlier coverage had to pull from secondary reporting.
The prices RayNeo finally printed
Per today’s release, sales run through RayNeo’s store and Amazon across 40 countries and regions, with a launch-period $30 / €30 cut on each model:
- RayNeo iO — MSRP $499 / €549 with a standard case, or $549 / €599 for the Charging Case Bundle (Polar Night grey or Dune gold).
- RayNeo GT Max — MSRP $429 / €489.
- RayNeo GT — MSRP $329 / €369.
Those list prices sit above the third-party figures circulating before launch. Earlier write-ups, including our September 2 preview, cited Android Authority and Digital Trends quoting iO around $479 and GT / GT Max near $299 / $399. RayNeo’s own August 21 announcement did not publish MSRPs. Treat today’s sheet as the controlling source.
What IFA is actually demoing
Hall 21A hosts live demos through September 8. RayNeo’s framing is unchanged from August: iO is the 33g heads-up AI pair for glanceable dashboard, captions, translation, and teleprompting; the GT line is the private cinema stack. The GT Series, paired with RayNeo Pocket TV Pro, is positioned as the first AR glasses system set for Dolby Vision playback, with audio co-tuned by Bang & Olufsen. Both GT Max and iO were named Honorees of the IFA Innovation Awards 2026.
Shipment claims in the release cite Counterpoint and IDC ranking RayNeo No. 1 in AR glasses for the first half of 2026. Those are press-cited trackers, not independent audits in this piece.
Why the sticker matters now
September’s glasses shelf is crowded—Snap SPECS, Meta Connect on September 23–24, and whatever Valve does with Steam Frame before summer closes. RayNeo did not wait for any of those calendars. Sale day and IFA day are the same date, and the MSRP sheet closes the last open commercial question from the August teaser. Whether $499 iO and $429 GT Max hold against Meta’s sub-$300 AI glasses and the incoming Android XR pairs is the market test that starts this week.
Sources: RayNeo / PR Newswire (Sep 4), RayNeo August 21 announcement, rayneo.com.