Flam has closed a $40 million Series B to scale its AI stack for interactive video, camera-based 3D product experiences, and conversational visual agents. The round, led by QED Investors and reported September 14–15, 2026, puts fresh capital behind a San Francisco company that markets itself as infrastructure for brands that want content users can poke, switch, and talk to—not just watch.
Who put the money in
According to Flam’s September 15 press release and coverage from SiliconANGLE, Inc42, and The AI Insider, QED led the Series B. Claypond Capital, Datadog CEO Olivier Pomel, Martin Chavez, Venky Harinarayan, and Shah Rukh Khan’s family office joined; existing backers RTP Global and Dovetail also participated. Inc42 notes a small secondary component without disclosing its size.
What Flam actually ships
Flam positions three product lines—branded “flams”—built on in-house models and more than 15 patents:
- Flicks — interactive videos that can swap person, product, or scene mid-playback, with proprietary compression aimed at low time-to-first-buffer.
- Airboards — high-fidelity 3D content streamed into a camera interface with touch, voice, and haptic interaction, no separate app install required, per the company.
- Visual Agents — avatar-style conversational agents that combine identity-preserving motion transfer (Fantom), multilingual voice (Finesse), and a 26B-parameter mixture-of-experts model (Falcon) for sub-two-second answer pipelines in Flam’s telling.
Enterprise use cases listed across the press materials span marketing, product visualization, learning and development, entertainment, fan engagement, customer support, and sales. Named customers vary by outlet but consistently include Google; other names cited include Grab and KFC (press release), State Farm and Diageo (AI Insider), and Reliance and Hyundai (Inc42).
Traction claims—and the XR angle
Flam says it signed more than 100 enterprise customers in six quarters and is building toward a $100 million ARR target next year—company-stated figures, not independently audited in the coverage we reviewed. More than half of revenue already comes from outside India, cofounder Shourya Agarwal told Inc42, with the U.S. and Japan as larger overseas markets. The firm has also partnered with Indonesian media group Emtek to push the stack across Southeast Asia.
For the metaverse and spatial-computing beat, the interesting piece is Airboards: app-free, camera-facing 3D product experiences that sit next to the AR/MR try-on and visualization wave retailers already chase. Flam is not shipping a headset. It is selling generative interactive media that brands can drop into phones and web surfaces—and that competes for the same enterprise budget line as headset demos and spatial commerce pilots.
Where the cash goes
Flam says the round funds AI model R&D, additional interactive-content configurations, and global enterprise sales. Founded in 2021 and headquartered in San Francisco with teams in India and Japan, the company last raised a $14 million Series A led by RTP about a year earlier, per Inc42.
Sources: Flam / ZAWYA press release; SiliconANGLE; Inc42; The AI Insider.